Your social media presence represents your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.
Each tool in your marketing toolkit has a job to do, but the one with the greatest authority by far is your published book.
Your name on the cover of a book is the one thing that can take your business from somewhat successful to rock star status.
As an Author, You’re an Instant Expert
Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?
They’re almost always introduced as “The author of…”
There’s a reason for that. Those who have the expertise to dig deep into a subject so they can explain it in a way that others will understand, undoubtedly know their stuff. Books don’t just skim the surface of a subject. They follow paths and make new connections and explore unknown corners.
If you’ve written a book, you have almost certainly earned your “expert” status.
Writers Are Committed and Driven
Not only are authors seen as the experts in their field, but they’ve proven themselves to be more committed than most. There is an enormous amount of time and energy and frustration involved in writing 150 to 300 pages of content about the same subject. Not only that, but those pages must flow in a logical order, make sense out of difficult to grasp concepts, and be engaging too.
That’s a tall order, and for those who pull it off, the respect is well deserved. When your book is published, you deserve to walk a bit taller and hold your head a bit straighter. But even if you don’t, others will see you through new eyes, simply because you’ve written a book.
Books Offer a “Foot in the Door” When Nothing Else Will
When it comes to publicity—be it in the form of interviews, speaking engagements, Joint Venture invitations, or just more traffic to your website—you really can’t do better than a book. Books open doors that no other content marketing tool can.
Books get you noticed by top-tier influencers in your niche.
Books make you a more memorable speaker.
With all the advantages that come with having written a book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience, and to your business to get that book published.