Now, just like Little Piggy, your book has to go to Market
You’ve written your book but that’s only the beginning. Once you have finished your final draft the real work, making sure it sells, begins. The truth is, unless your name is Stephen King or Patricia Cornwell, your book is unlikely to fly off the shelf. At least, not without some effort on your part.
First stop: Facebook. Your book deserves its own Facebook page. You can (and should) share excerpts, reviews, interviews you’ve done, and even other books you love (some Fiction writers create a page for their hero/heroine which allows their fans to become immersed in the story and feel they know the character). A Facebook page will also give you the opportunity to build a custom audience of fans for ad targeting.
Instagram is another social site worth exploring. Create a hashtag just for your book, and share quotes and other graphics with your fans and followers. And don’t neglect Twitter, where building a targeted following is fast and easy, LinkedIn where serious business owners mingle and get to know one another and put your book cover on Pinterest so your followers can become familiar with it.
Blog About It
If you haven’t already, now is the time to start shouting about your book on your blog and to your email list. Fans will love to hear:
- Behind the scenes info on how the writing process works and what you’ve learned
- The struggles you faced trying to get your book written and the fear of self-publishing if you’ve never done it before
- How you managed to find the time/energy to get your book finished
- How sales and marketing are going
Create a Book Trailer
When you’re finished, post it to YouTube, share it socially, embed it on your blog, and include it in your launch page. And while you’re posting to YouTube, don’t forget to put a link to your landing page in the description!
Host a Book Launch
On launch day, invite your fans and friends to a “meet the author” chat on Facebook Live or another Live platform. This can be as informal as a Q&A, or as structured as a training event, complete with slides, but don’t be afraid to just “open the phone lines” and invite your fans to share in your excitement.
Make the Guest Posting Rounds
Now is the time to be seen on other blogs, on podcasts, and anywhere your audience is hanging out. Have your VA send out an introductory email with a targeted post or interview proposal for best results. After all, no one wants to host yet another in a long line of “me too” interviews. Give them something customized to their audience, though, and you’ll get a lot more invitations.
Marketing your book doesn’t have to devour your time, and it isn’t that difficult. But it does require consistency and a bit of creativity. The results are well worth your effort, though, so follow up your publication with a well-planned marketing strategy, and be prepared to reap the rewards.