July 2017 - Help From The Cloud
+353 89 216 2042 norah@helpfromthecloud.net

You’ve written your book – now what?

market your book Help from the cloud

Now, just like Little Piggy, your book has to go to Market

You’ve written your book but that’s only the beginning. Once you have finished your final draft the real work, making sure it sells, begins. The truth is, unless your name is Stephen King or Patricia Cornwell, your book is unlikely to fly off the shelf. At least, not without some effort on your part.

Get Social


First stop: Facebook. Your book deserves its own Facebook page. You can (and should) share excerpts, reviews, interviews you’ve done, and even other books you love (some Fiction writers create a page for their hero/heroine which allows their fans to become immersed in the story and feel they know the character). A Facebook page will also give you the opportunity to build a custom audience of fans for ad targeting.


Instagram is another social site worth exploring. Create a hashtag just for your book, and share quotes and other graphics with your fans and followers. And don’t neglect Twitter, where building a targeted following is fast and easy, LinkedIn where serious business owners mingle and get to know one another and put your book cover on Pinterest so your followers can become familiar with it.

Blog About It

If you haven’t already, now is the time to start shouting about your book on your blog and to your email list. Fans will love to hear:

  • Behind the scenes info on how the writing process works and what you’ve learned
  • The struggles you faced trying to get your book written and the fear of self-publishing if you’ve never done it before
  • How you managed to find the time/energy to get your book finished
  • How sales and marketing are going

Create a Book Trailer

These fun, short videos create intrigue and interest about your book. You can create them with PowerPoint, outsource it to a professional, or just fire up your web cam and talk. It’s totally up to you.

When you’re finished, post it to YouTube, share it socially, embed it on your blog, and include it in your launch page. And while you’re posting to YouTube, don’t forget to put a link to your landing page in the description!

Host a Book Launch

On launch day, invite your fans and friends to a “meet the author” chat on Facebook Live or another Live platform. This can be as informal as a Q&A, or as structured as a training event, complete with slides, but don’t be afraid to just “open the phone lines” and invite your fans to share in your excitement.

Make the Guest Posting Rounds

Now is the time to be seen on other blogs, on podcasts, and anywhere your audience is hanging out. Have your VA send out an introductory email with a targeted post or interview proposal for best results. After all, no one wants to host yet another in a long line of “me too” interviews. Give them something customized to their audience, though, and you’ll get a lot more invitations.

Marketing your book doesn’t have to devour your time, and it isn’t that difficult. But it does require consistency and a bit of creativity. The results are well worth your effort, though, so follow up your publication with a well-planned marketing strategy, and be prepared to reap the rewards.

How to Write a Book when you have no time to Write

No time to write a book

I don’t have time to write a book

I get it. You’re busy. Client calls must be made. Marketing has to happen (or you won’t have any clients to worry about). And then there’s bookkeeping, website maintenance, …the list goes on. Add in family commitments and clearly, finding the time to write a book is a struggle.

But given how important a published book is to your overall business growth, it’s time to take a look at what you can do to make that happen—even if you have no time to spare.

No time to write a book? Outsource It

Who says you have to write your book yourself? In the world of publishing, hiring a ghostwriter is a tried and true method for getting a book written for those who:

  • Have no time
  • Don’t have a “feel” for writing
  • Simply don’t want to

Whichever camp you belong to, working with a ghostwriter can make it easy to achieve your publication goals.

Ghostwriters are available in any budget, but be aware that you get what you pay for. While you may not want to (or be able to) shell out several thousand dollars to hire top talent, you shouldn’t settle for the lowest cost providers either. Interview several writers, look at samples of their work and choose the best you can afford. Try Fiverr or Freelancer

Update: After reading this post Lewis Parrott from thefreelanceeffect.com wrote a guide about how to make money on Fiverr 

Remember, you can always edit their work, but if you have to edit too much, what have you saved?

No time to write a book? Repurpose It

If you’ve been marketing your business for a while, chances are good you have a wealth of content that might be turned into a book.

  • Your blog
  • Free opt-in gifts e.g. reports, articles, ebooks
  • Training webinars

All of these and more can be edited to fit within the covers of a book, so don’t be afraid to reach into the archives to get your book published. If you missed my post about turning your content into a book you can check it out here.

No time to write a book? Transcribe It

If you love to talk (I’m Irish – we all do!) then speaking your book just might be the trick that works for you. In fact, a cell phone is all you need to write your book on the go. Simply speak your book while waiting in line to pick up the kids after school, while you’re out for your morning walk, or between client calls.

Send your audio files to be transcribed, and all that remains is to edit the transcription. No matter how disjointed or awful it looks, it’s much easier to edit bad content than to start from scratch.

Don’t let a lack of time hold you back from finishing your book. There’s no better way to build your audience and establish your expert status than to publish a book, and you owe it to yourself—and your business—to get your book out there.