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The Irish Rugby team and the Law of Attraction

The Irish Rugby team and the Law of Attraction

Do the Irish Rugby team practice the Law of Attraction? 

I see eyes glazing when I begin talking about the Law of Attraction to friends and family who don’t ‘get’ it. It doesn’t bother me in the slightest because I have access to the best feelings in the Universe on a constant basis. This isn’t an explanatory post but rather a bit of an “I KNEW it!”. Before Saturday’s night’s historic win, Pundits talked about needing to play a physical game to beat the All Blacks, but Joe Schmidt knows that’s not enough. You have to beat them in the head ( Not literally, although it came close at times!). Devin Toner has said it. They KNEW they were going to win.

It’s not about being positive or having mental toughness, or even knowing, it’s about belief, about feelings. Every fibre of your body hums with the belief that every setback is only something to be stepped over on the way to where you see yourself ending up. On Saturday night the Irish team walked out on that field feeling how they were going to feel at the end of the game. The match itself was only a means of getting them there.

I liken that feeling to the old Readybrek advert (is it still around?). Remember the way the heat energy pulsed around the child? That’s how I see my energy, and how I saw the Irish Rugby Team on Saturday night.

How Much Time Do You Have?

How Much Time Do You Have?

We all have identical 24 hours in every day but how you make use of those 24 hours determines your level of success. Have you ever analysed which tasks you complete during the day, particularly on those days where you question where the time went? Knowing how you spend your time is part of the equation for success.

Are You A DIYer?

As a start-up business, it makes sense that you watch your outgoings and not employ outside help. Do it yourself business owners take on every job that deals with sales, marketing, invoicing, and operations, plus everything else that goes into running a new business. But if you’re working on making sales, you can’t have the time to create content for your website or social media channels. You are stretched too thin and become an expert at nothing. Very often these business owners feel overwhelmed like they’re always playing catch up instead of focusing on bringing in more business.

Do you consider yourself to be a Business Leader?

Business leaders are self-aware and accept they can’t do it all themselves. They have grand plans for the future of their business and see where strengths and weaknesses lie. These leaders will be aware of expert advisers, coaches, and assistants to handle the numerous tasks involved in the day-to-day running of their business so they can devote their time to finding new clients and building relationships while their team does what they do best.

Can You Make The Transition from DIYer to Business Leader?

Of course, you can! Find a business coach who can analyse your business operations and give advice for automation of tasks or suggestions about who to hire. They may suggest a social media manager to keep your accounts up-to-date with posts and to engage your audience. Hire a virtual assistant to manage your administration and invoicing while you’re working on sales and marketing. Think of how much extra time you will have in your day if these team members are doing these tasks within the same 24 hour time period. You will undeniably see faster growth in your business but making the decision to let go can be tough.

Now that you’re ready to grow your business contact me for a discovery call. An excellent Virtual Assistant can simplify your business operations and allow you to have time instead of making time.

 

What’s Your Big WHY?

What’s Your Big WHY?

What traits do super-successful trainers and small business owners share?

Experience? No.What's your big why?

Astonishing skills? No 

Strong driving force? Again, no. 

While these things can certainly help grow your business, they’re not a requirement. Plenty of people overcome a lack of experience and skill to create successful companies and some even start a business just so they don’t have to do all the hard work.

The one thing that does make a difference, though, is your big WHY.

Why did you decide to become an entrepreneur? 

Why do you work on your computer for hours every week? 

Why do you spend far too many hours working just so you can see your business grow? 

Our big WHY is what eventually leads us to be successful, but it’s not the same for everyone. 

What is a big WHY?

Your big WHY will be different to my big WHY which in turn is different to my neighbour’s big WHY. Therefore, whatever your big WHY is, it will be personal and may have a profound meaning for you. 

For example, a victim of rape might dedicate her life to mentoring and supporting other rape victims. Her big WHY is a desire to help other rape victims through the trauma and aftermath of the rape. 

A new mother’s big WHY may be a desperate attempt to be with her child during its formative years, so she becomes self-employed to allow her to work from home. 

A young entrepreneur might want to live a different life than her parents. Her big WHY is to live her life to the fullest, and with enough money, while she’s still young enough to enjoy it, and not get caught in the same corporate world of her parents.

Do you know  your big WHY?

So, do you have a big WHY? Is it to travel, to spend more time with your children, to take long holidays and not have to worry about your income? Is it to be altruistic and live a life that is more meaningful to you. 

Whatever it is, your big WHY is the driving force behind every action you take. Whenever you’re taking on a new client, ask yourself if it’s aligned with your big WHY. When you’re setting goals for the year, ask yourself if those goals are moving you closer or further away from your big WHY. 

Thinking of branching out into a new business venture? Make sure it’s in alignment with your big WHY, and success is suddenly much more attainable.

As we start 2018 do you know what your big WHY is? Leave a comment below.

 

3 Dangers of Negative Thinking

3 Dangers of Negative Thinking

We’re forever being told to embrace positive thinking, but rarely do we hear about the dangers of negative thinking. And, there are dangers in negative thinking. It is negative thinking that has brought on the lack of opportunities, the ruin of relationships, and the loss of jobs.

1.  Negative thinking results in negative actions

It is true that what you think is what you see. It is what “colours” your perspective
of the outside world. So, if you see work, friends, family members, and general life outside your home through a negative lens, it is a reflection of your own And you will be critical, pessimistic, and argumentative around anyone who is positive. You will look for and find fault in people, places, and things.

2.  Negative thinking attracts negative thinkers

You attract what you put out in the world. By thinking, speaking, and acting negatively, you are attracting critics, cynics, and negative conversations to you. While you may feel comfortable being in the company of like-minded people, take a step back and look at yourself and your group from the view of someone else.

Chances are good you will see unpleasant conversations and bleakness, which is not helpful to you or anyone else. Continue to surround yourself with negativity, and you will slip further down the path of emotional despair. Who are you attracting?

3. Negative thinking is the cause of passive-aggressive behaviour

Negative thinking causes you to feel disempowered and disenfranchised, like a victim of circumstances with no way out. Feeling this way will cause you to blame others; this leads to passive (no action or ownership) aggressive (hostile and resentful) behaviour. Nothing productive results from this kind of behaviour.

Avoiding the dangers of negative thinking is possible. Just be aware of your thoughts and who you are attracting. Understand that while there are problems in the world, at your work, or in your family, you have the power to look for positives and opportunities.

You have the power to look for something good in every person, place, or thing that crosses your path You don’t need to ignore the problems. When you focus on the positive, you’ll have the energy and resources to address those problems and, in the end, you will be much more satisfied with the results.

Update From The Cloud – September 2017

Update From The Cloud – September 2017

10 Fatal Social Media Mistakes You CANNOT Afford To Make

Too many platforms, ignoring your key followers, ignoring the data and copying others… these are just 4 of the social media blunders being committed every minute of the day. And I guarantee you’re guilty of at least one of these marketing mistakes right now… https://www.entrepreneur.com/article/298388

Orville Redenbacher’s Marketing Debacle

In 1970, Orville Redenbacher paid a marketing firm $13,000 to find a name for his fledgeling popcorn company. Their advice? Call it, “Orville Redenbacher’s” and put his picture on the label. His mother could have told him that. Trying to find the right name for your company? Send me $13,000 and your name, and I will give you the perfect business or product name…

8 Mistakes Site Owners Make when Creating their ‘About Us’ Page Are you making it all about YOU? Surprisingly, it’s not about you – it’s about your customer – even when you’re talking about you. Confused? You won’t be… https://www.entrepreneur.com/article/297974

 

Proud member of the BNI Falcon (Gorey) Chapter 

How To Sell Stuff U.S. Style In every school across the United States, children stand each morning and recite the pledge of allegiance. But here’s what those kids and their teachers don’t know – the pledge of allegiance is nothing more than a marketing tool started in 1892 to sell flags to US schools. Which begs the question: What tradition, fad or ritual can you start that will sell more of your product?
You’ve written your book – now what?

You’ve written your book – now what?

market your book Help from the cloud

Now, just like Little Piggy, your book has to go to Market

You’ve written your book but that’s only the beginning. Once you have finished your final draft the real work, making sure it sells, begins. The truth is, unless your name is Stephen King or Patricia Cornwell, your book is unlikely to fly off the shelf. At least, not without some effort on your part.

Get Social

Facebook

First stop: Facebook. Your book deserves its own Facebook page. You can (and should) share excerpts, reviews, interviews you’ve done, and even other books you love (some Fiction writers create a page for their hero/heroine which allows their fans to become immersed in the story and feel they know the character). A Facebook page will also give you the opportunity to build a custom audience of fans for ad targeting.

Instagram

Instagram is another social site worth exploring. Create a hashtag just for your book, and share quotes and other graphics with your fans and followers. And don’t neglect Twitter, where building a targeted following is fast and easy, LinkedIn where serious business owners mingle and get to know one another and put your book cover on Pinterest so your followers can become familiar with it.

Blog About It

If you haven’t already, now is the time to start shouting about your book on your blog and to your email list. Fans will love to hear:

  • Behind the scenes info on how the writing process works and what you’ve learned
  • The struggles you faced trying to get your book written and the fear of self-publishing if you’ve never done it before
  • How you managed to find the time/energy to get your book finished
  • How sales and marketing are going

Create a Book Trailer

These fun, short videos create intrigue and interest about your book. You can create them with PowerPoint, outsource it to a professional, or just fire up your web cam and talk. It’s totally up to you.

When you’re finished, post it to YouTube, share it socially, embed it on your blog, and include it in your launch page. And while you’re posting to YouTube, don’t forget to put a link to your landing page in the description!

Host a Book Launch

On launch day, invite your fans and friends to a “meet the author” chat on Facebook Live or another Live platform. This can be as informal as a Q&A, or as structured as a training event, complete with slides, but don’t be afraid to just “open the phone lines” and invite your fans to share in your excitement.

Make the Guest Posting Rounds

Now is the time to be seen on other blogs, on podcasts, and anywhere your audience is hanging out. Have your VA send out an introductory email with a targeted post or interview proposal for best results. After all, no one wants to host yet another in a long line of “me too” interviews. Give them something customized to their audience, though, and you’ll get a lot more invitations.

Marketing your book doesn’t have to devour your time, and it isn’t that difficult. But it does require consistency and a bit of creativity. The results are well worth your effort, though, so follow up your publication with a well-planned marketing strategy, and be prepared to reap the rewards.

How to Write a Book when you have no time to Write

How to Write a Book when you have no time to Write

No time to write a book

I don’t have time to write a book

I get it. You’re busy. Client calls must be made. Marketing has to happen (or you won’t have any clients to worry about). And then there’s bookkeeping, website maintenance, …the list goes on. Add in family commitments and clearly, finding the time to write a book is a struggle.

But given how important a published book is to your overall business growth, it’s time to take a look at what you can do to make that happen—even if you have no time to spare.

No time to write a book? Outsource It

Who says you have to write your book yourself? In the world of publishing, hiring a ghostwriter is a tried and true method for getting a book written for those who:

  • Have no time
  • Don’t have a “feel” for writing
  • Simply don’t want to

Whichever camp you belong to, working with a ghostwriter can make it easy to achieve your publication goals.

Ghostwriters are available in any budget, but be aware that you get what you pay for. While you may not want to (or be able to) shell out several thousand dollars to hire top talent, you shouldn’t settle for the lowest cost providers either. Interview several writers, look at samples of their work and choose the best you can afford. Try Fiverr or Freelancer

Update: After reading this post Lewis Parrott from thefreelanceeffect.com wrote a guide about how to make money on Fiverr 

Remember, you can always edit their work, but if you have to edit too much, what have you saved?

No time to write a book? Repurpose It

If you’ve been marketing your business for a while, chances are good you have a wealth of content that might be turned into a book.

  • Your blog
  • Free opt-in gifts e.g. reports, articles, ebooks
  • Training webinars

All of these and more can be edited to fit within the covers of a book, so don’t be afraid to reach into the archives to get your book published. If you missed my post about turning your content into a book you can check it out here.

No time to write a book? Transcribe It

If you love to talk (I’m Irish – we all do!) then speaking your book just might be the trick that works for you. In fact, a cell phone is all you need to write your book on the go. Simply speak your book while waiting in line to pick up the kids after school, while you’re out for your morning walk, or between client calls.

Send your audio files to be transcribed, and all that remains is to edit the transcription. No matter how disjointed or awful it looks, it’s much easier to edit bad content than to start from scratch.

Don’t let a lack of time hold you back from finishing your book. There’s no better way to build your audience and establish your expert status than to publish a book, and you owe it to yourself—and your business—to get your book out there.

Book Launch Basics: What you need to do before you publish

Book Launch Basics: What you need to do before you publish

retro typewriter and text the end - Publish your book

So you’ve finished your book and you’re ready to publish! You’ve done something that lots of people talk about and seldom do, but don’t celebrate too much. You still have work to do.  Here’s the thing about publishing a book: sales don’t just happen. You must market your work of art before you publish, and that starts with a launch

Start Early

The biggest mistake you can make when considering your book launch is waiting too long. The day you send your book to print is way too late. The best book launches start weeks or even months before your book hits the shelves.

Think about it. There are dozens of moving parts to coordinate, and leaving them until the last minute is a recipe for disaster. Instead, give you and your team plenty of time, and you’ll enjoy a profitable, stress-free book launch. Team? Yes, start by inviting people who you think might read your book to be part of your launch team. Don’t shove a cozy mystery on someone who only reads highbrow literature – it’s cruel and unusual punishment on them and a waste of your time as you’ll probably never get a review from them. And the same goes if you’re a highbrow literature writer – your friend who reads Debbie Macomber will have no interest in your magnum opus!

Outsource

DO NOT DIY it. You have enough on your plate, just trying to get the book ready for publication, so let someone else handle the launch details if possible. Use a VA who can step in and help coordinate the rest of the team – yes, shameless publicizing for myself I know. If you can’t afford a VA start putting your task list together and get them scheduled:

  • Landing page creation: Consider giving away the first chapter of your book before publication to build a buzz (and build your mailing list)
  • Social media outreach: Teasers are perfect for getting the word out about your upcoming book. Don’t be afraid to “leak” your book cover, create social graphics with quotes, and share your enthusiasm with your tribe.
  • Reviewer outreach: Getting reviews on the listing is critical to your book’s success, so now is the time to reach out to beta readers with a review copy, so they have time to read it before you go live. Don’t be lazy and just ask your friends – there are Facebook groups e.g. Booksgosocial, Skywriters, Goodreads even, where you can swap reviews – Givers gain.
  • Interview scheduling: One of the best ways to get the word out about your upcoming book is to make the rounds of podcasts, blogs, and live events. After all, you can claim expert status now.
  • Blog and email: Don’t neglect your existing audience leading up to launch day. Be sure to let them know about your upcoming book by blogging about it and keeping them updated on progress through email.

 Enjoy the Process

This is by far the most important thing you can do during your book launch. Enthusiasm is contagious, and the more fun you’re having with it, the better the buzz you’ll build. Plan to step outside your comfort zone a bit, too, to really get others talking.

  • Facebook events: If ever there were a good reason to schedule a Facebook event, a book launch is it. Use Facebook Live on the day your book launches so you can share your thoughts with your fans.
  • Book trailers: A book trailer is well worth the effort. Just like a movie trailer, these short commercial style videos are great for getting the word out about your book. You don’t have to go to a lot of expense or trouble – a PowerPoint video or presentation will do perfectly well. Here’s an example of a cozy mystery book trailer. See? It doesn’t have to be difficult.
  • Host a book signing: If you live in or near a large city, or already have a large following, consider hosting a live event. A reading, some hors d’oeuvres, and a few signed books are all it takes, and your fans will love it.

Of course, you don’t have to go to the trouble of launching your book formally at all. But if you do, you’ll enjoy a much better start to your new publishing career. Not only that but done right, book launches are great fun. That’s something you certainly deserve after all your hard work.

 

From Blog to Book

From Blog to Book

 

Writer's tools

What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s not a lack of knowledge. And it’s definitely not a lack of desire.

 

If you ask most people why they haven’t finished their book, they’ll tell you they don’t have time.  We’re all busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless.

When would you have time to write an entire book?

You’ve Probably Already Written It

It’s true. If you have a blog, and you’ve been maintaining it for more than a few months, then you very likely have already written all the content your book needs. All that remains is to organise and give it a light edit.

 

If you don’t have a blog (why not?), or your blog is young, blogging your book is even easier, since you can plan your content around your book topic.

 

Here’s how it works. Think of your blog categories as sections, and each blog post as a chapter. You can loosely organise your book by sorting all your blog posts by category, then listing them in a logical order. Your book may only contain a single category, or it might contain several. The choice is yours.

 

Remove self-serving, time sensitive, curated, or other content that doesn’t fit into a book. Remove the calls to action. It won’t make sense to promote your paid programs—or worse, affiliate offers—within a book.

 

What you’re left with is a rough draft of a book. All that remains is a few passes with your editor who you will have engaged for:

 

  1. Flow: Books should follow a logical path from one chapter to the next, so you’ll likely have to add or edit the beginnings and endings of your posts.
  2. Spelling, grammar and punctuation: Don’t skip this part. In fact, get someone else to do it. It’s too difficult to spot our own mistakes, and book readers are less forgiving than blog readers.
  3. Content: Enlist the help of a few friends or colleagues who you trust to share their honest opinion with you. Ask them to read through and note any content that is confusing, or that could be explained in greater detail.

That’s it! Revise, and you’re ready to publish.

 

Think no one will read a book that’s repurposed from your blog? Think again. Bloggers have used this method to write books for years, and some of them are spectacularly successful. Darren Rowse of ProBlogger.net fame wrote and published his wildly popular blogging guide based entirely on content he’d already published on his blog. He found that even though the content was freely available, people bought the book because they wanted the convenience of having it organised for them in one document.

 

I follow C.S. Lakin on Live, Write, Thrive – my go-to writers’ blog. She had an excellent series of blog posts called the Four Pillars of Writing – not only did I buy the book she created from those but I’ve also signed up to do her course based on the same topic.

 

Even fiction writers have discovered the power of blogging a book. Andy Weir, the author of “The Martian,” first published his book one chapter at a time on a blog. Hugh Howey, the sci-fi author also does this.

 

Don’t continue to let excuses hold you back from publishing your book. Use the content you’ve already written, or strategically plan your blog to turn it into a book, but either way, get publishing!

 

 

The Authority of the Published Author

The Authority of the Published Author

Your social media presence represents your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.

Each tool in your marketing toolkit has a job to do, but the one with the greatest authority by far is your published book. 

Your name on the cover of a book is the one thing that can take your business from somewhat successful to rock star status.

As an Author, You’re an Instant Expert

Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?

They’re almost always introduced as “The author of…”

There’s a reason for that. Those who have the expertise to dig deep into a subject so they can explain it in a way that others will understand, undoubtedly know their stuff. Books don’t just skim the surface of a subject. They follow paths and make new connections and explore unknown corners.

via GIPHY

If you’ve written a book, you have almost certainly earned your “expert” status.

Writers Are Committed and Driven

Not only are authors seen as the experts in their field, but they’ve proven themselves to be more committed than most. There is an enormous amount of time and energy and frustration involved in writing 150 to 300 pages of content about the same subject. Not only that, but those pages must flow in a logical order, make sense out of difficult to grasp concepts, and be engaging too.

That’s a tall order, and for those who pull it off, the respect is well deserved. When your book is published, you deserve to walk a bit taller and hold your head a bit straighter. But even if you don’t, others will see you through new eyes, simply because you’ve written a book.

Books Offer a “Foot in the Door” When Nothing Else Will

When it comes to publicity—be it in the form of interviews, speaking engagements, Joint Venture invitations, or just more traffic to your website—you really can’t do better than a book. Books open doors that no other content marketing tool can.

Books get you noticed by top-tier influencers in your niche.

Books make you a more memorable speaker.

With all the advantages that come with having written a book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience, and to your business to get that book published.