Pinterest presents yet another new way to enjoy social media marketing online. However, it operates a little different from the social networking sites that people are used to – sites like Facebook, Twitter, or even Instagram. As such, the do’s and don’ts for observing proper etiquette when pinning and repinning can get a little quirky. Here are a few essential rules to get you started and prevent you from stepping on other people’s toes when using Pinterest for marketing.
Do link back to your source.
Otherwise, your pins can easily be considered as actual theft or a copyright violation. Someone else did all the hard work for creating such a beautiful photo. The least you can do is to give credit where it’s due, don’t you think?
Don’t pin photos that you’ve been expressly warned not to use.
There are bloggers and site owners who are pretty protective of their rights to the photos they have up on their pages. They even have explicit warnings posted about copyright and privacy policies. In such cases, it’s better to play it safe and ask permission directly about pinning.
Do thank your sources.
This goes as well for photos you have seen in other boards and repinned to yours.
Don’t write a novel for your board and pin descriptions.
In a nutshell – overly long descriptions are boring. They can be such a detriment that some may even opt out of repinning your photo because they don’t want that description to clutter their own boards. Keep it short but sweet – which is exactly how Internet users want it.
Do respond to comments posted on your pins.
That’s the golden rule in social marketing: do unto others what you want them to do unto you. And surely you want people to respond to the comments you make on their respective pins, right?
Of course, you need to make sure that your comments will be of credit to you and the owner of the pin. It must clearly establish your authority on a particular subject or the superiority of the products and services of your business.
Don’t be rude.
Rudeness does not pay. It may give you a few seconds of self-righteous pride but that will soon fade away. In the end, you’ll be left with a reputation that gets tarnished by the second as more and more people find about this objectionable Pinner they’re better off ignoring.
Pinterest encourages you to report offensive pins and behavior on their site. You can definitely do that instead of behaving unprofessionally “in front” of your online customers.
Do make your pins count.
Lastly, it’s important that you do not end up spamming other people’s news feeds with your pins. Each and every photo you pin to your board should elevate your marketing campaign. If they don’t matter much to your business then don’t expect them to matter much to your customers either.